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Independent Institute of Education. Vega School of Brand Leadership.
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Books
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Excerpt:
Brand communication and leadership : reading pack. Independent Institute of Education. Vega School
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Koekemoer, Ludi.
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Marketing communication : an integrated approach / Koekemoer, Ludi.
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Belch, George E. (George Edward), 1951-
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Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
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Du Plessis, P. J. (Phillipus Jacobus), 1943-
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Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
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Consumer Behaviour & marketing communication / Kazmi, S. H. H.
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Clow, Kenneth E.
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Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.
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Independent Institute of Education. Vega School of Brand Leadership.
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Introduction to creative brand communication : reading pack. Independent Institute of Education
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Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
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Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
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Independent Institute of Education. Vega School of Brand Leadership.
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Introduction to creative brand building communication : reading pack. Independent Institute of
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The relevance of post purchase communication of luxury brands and the decision making impact it has
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Computer file
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Selfies : an opportunity for personal branding through immediate visual communication on Facebook /
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Ndaki, Lungile.
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Computer file
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Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a
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