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13.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications

Available: Copies:

14.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message

Available: Copies:

15.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

/ Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning

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16.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

and planning -- Marketing communications agencies -- International marketing communications

Available: Copies:

17.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Introduction to integrated marketing communication -- Integrated marketing communication planning

Available: Copies:

18.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media

Available: Copies:

19.

Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics

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20.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development

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21.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic planning.

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22.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution

Available: Copies:

23.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

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24.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

-- Ch. 7. Communication planning : media strategy and tactics -- Ch. 8. Integrated communications -- Ch

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