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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communication perspective / Belch, George E

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

10.

Advertising and promotion : communicating brands

Hackley, Christopher E.

Format:

Books

Publication Date

2005

Excerpt:

Advertising and promotion : communicating brands / Hackley, Christopher E.

Available: Copies:

11.

Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

12.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

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