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000IIE
Print
by 
Parente, Donald.
Format: 
Books
Publication Date 
2004
Excerpt: 
: Understanding Clients and Buyers -- The Research Foundation Part Two: Market, Product, and Competitive Analyses
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14. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy -- 5. Reports from contemporary business -- Pt. III. Research design and methodology -- 6. In
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15. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
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