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Print
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
XX(18873.2)
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14. 
Cover image for Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
1. Introduction -- pt. I. Theories and their uses in social marketing -- 2. Theories and their uses
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16. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
. Hantula -- pt. I Theoretical and Conceptual Issues in Consumer Behavior Analysis -- 2.Invitation to
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by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- pt. Two Psychological issues in consumer behaviour -- 2.Drive, motivation and hedonism
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18. 
Cover image for Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Understanding the Nature of the Social Sciences -- 2.Ethnopsychology (Folk Psychology) -- 3.Ethnopsychology
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19. 
Cover image for Mobile influence : the new power of the consumer
by 
Martin, Chuck, 1949- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
2
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by 
Joubert, Johan Pierre Retief, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Chapter 1. Introduction to consumer behaviour -- Chapter 2. Creating market value for consumers
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21. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: 2.2.The roles of the Consumer Explorer -- 2.3.Taking the lead -- 2.4
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22. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Communications: Examining Antecedents and Consequences / George R. Milne -- 7.Web 2.0 and Consumers' Digital
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23. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
2
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24. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
-marketing -- Chapter 2: Marketing and e-marketing in context -- PART 2: E-MARKETING FRAMEWORKS -- Chapter 3: Consumer
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