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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Perception -- Introduction -- Elements of perception -- Creating a world-view -- Perception and the brand
Available: Copies:
3. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 2.1.You as a brand --
Available: Copies:
4. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Attitudes and Brand Relationships / Neil Hair -- 10.Male Consumers' Motivations for Online Information
Available: Copies:
5. 
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
Available: Copies:
6. 
Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by 
Baskin, Jonathan Salem.
Format: 
Books
Publication Date 
2009
Excerpt: 
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand
Available: Copies:
7. 
Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Maclaran -- Arts marketing / Krysztof Kubacki and Daragh O'Reilly -- Building brand cultures / Pauline
Available: Copies:
8. 
Cover image for Performing consumers : global capital and its theatrical seductions
Performing consumers : global capital and its theatrical seductions
by 
Wickstrom, Maurya.
Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products.
Available: Copies:
9. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
), Advancing Means-End Chains by Incorporating Heider's Balance Theory and Fournier's Consumer brand
Available: Copies:
10. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
no brand -- 20. The devil you know -- 21. Noah's ark -- 22. A word about subliminal advertising -- 23
Available: Copies:
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