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13.

Cover image for Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

Product innovation toolbox : a field guide to consumer understanding and research

by

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

Product innovation toolbox : a field guide to consumer understanding and research / Beckley

Available: Copies:

14.

Cover image for Consumer behaviour

Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

15.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer research.

Available: Copies:

16.

Cover image for Sensory marketing : research on the sensuality of products

Sensory marketing : research on the sensuality of products

Sensory marketing : research on the sensuality of products

by

Krishna, Aradhna.

Format:

Books

Publication Date

2010

Excerpt:

Sensory marketing : research on the sensuality of products / Krishna, Aradhna.

Available: Copies:

17.

Cover image for Interpreting consumer choice : the behavioral perspective model

Interpreting consumer choice : the behavioral perspective model

Interpreting consumer choice : the behavioral perspective model

by

Foxall, G. R.

Format:

Books

Publication Date

2010

Excerpt:

Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.

Available: Copies:

18.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing research.

Available: Copies:

19.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumers -- Research.

Available: Copies:

20.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

21.

Cover image for Consumer behaviour

Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2008

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

22.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2007

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

23.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- Research.

Available: Copies:

24.

Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

by

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior.

Available: Copies:

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Subject: Consumer behavior.

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Author

Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

(5)

Blackwell, Roger D.

(2)

Danziger, Pamela N.

(2)

Engel, James F.

(2)

(2)

Miniard, Paul W.

(2)

Wisenblit, Joseph.

(2)

Beckley, Jacqueline H.

(1)

Belk, Russell W.

(1)

Bettman, James R.

(1)

(1)

Boshoff, Christo.

(1)

Brewer, S. (Samuel W.)

(1)

British Broadcasting Corporation.

(1)

(1)

Choi, Tsan-Ming, editor.

(1)

Close, Angeline, editor.

(1)

Cohen, Marshal.

(1)

(1)

Dobscha, Susan, editor.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dupree, James V.

(1)

Evans, Martin (Martin J.)

(1)

Goldsmith, Ronald Earl.

(1)

Hantula, Donald A.

(1)

Huffman, Cynthia.

(1)

Krishna, Aradhna.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Makhafola, Kelebogile.

(1)

Mick, David Glen.

(1)

Moutinho, Luiz.

(1)

(1)

Mujeer, A. Qasim.

(1)

Paredes, Maria Dulce.

(1)

(1)

Pougnet, Jacqueline.

(1)

Raaij, W. Fred van.

(1)

Rabolt, Nancy J.

(1)

(1)

Rousseau, Deon.

(1)

Runyon, Kenneth E.

(1)

Schiffman, Leon G. (DE-588)154336181

(1)

Schiffman, Leon G., author.

(1)

Solomon, Michael R.

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Underhill, Paco.

(1)

Versfeld, R. Andrew.

(1)

Wells, Victoria K.

(1)

Wisenblit, Joseph, author.

(1)

Format

(43)

(5)

(1)

(1)

Item Category 1

Material Type

Language

(50)

Library

Shelf Location

Publication Date

Subject

Motivation research (Marketing)

(21)

Marketing research.

(14)

Consumers -- Research.

(5)

(5)

Verbraucherverhalten.

(4)

Consumer behaviour.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- Psychology.

(2)

Consumers' preferences.

(2)

(2)

Fashion merchandising.

(2)

Marketing -- Psychological aspects.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

Affluent consumers -- Psychology.

(1)

Automobiles -- Marketing.

(1)

Bernays, Edward L., 1891-1995.

(1)

(1)

Branding (Marketing)

(1)

Clothing and dress -- Marketing.

(1)

Consumentengedrag.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behaviour

(1)

Consumer protection.

(1)

Consumer research.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- South Africa.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Customer relations.

(1)

Dichter, Ernest, 1907-1991.

(1)

(1)

Electronic commerce -- Psychological aspects.

(1)

Freud, Sigmund, 1856-1939.

(1)

Internet marketing.

(1)

Konsumentenverhalten.

(1)

(1)

Luxuries -- Marketing.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Motivational research (Marketing)

(1)

New products -- Psychological aspects.

(1)

(1)

Psychology -- Social aspects.

(1)

Public relations & advertising.

(1)

Public relations -- History -- 20th century.

(1)

Risk-taking (Psychology)

(1)

Senses and sensation.

(1)

(1)

(1)

Target marketing.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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