Search Results for Social marketing.

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13.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

14.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

Format:

Books

Publication Date

2007

Excerpt:

Materialism -- Social aspects -- United States.

Available: Copies:

15.

Explorations of marketing in society

Gundlach, Gregory T. (Gregory Thomas)

Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Social aspects.

Available: Copies:

16.

Herd how to change mass behaviour by harnessing our true nature

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

17.

Primal branding : create zealots for your brand, your company, and your future

Hanlon, Patrick.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html

Format:

Books

Publication Date

2006

Excerpt:

Branding (Marketing)

Available: Copies:

18.

Marketing and multicultural diversity

Rao, C. P.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026816.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Social aspects.

Available: Copies:

19.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Social aspects.

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20.

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes

Available: Copies:

21.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Peter, J. Paul.

Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html

Format:

Books

Publication Date

2005

Excerpt:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.

Available: Copies:

22.

The consistent consumer : predicting future behavior through lasting values

Beller, Ken.

Table of contents http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Core Customer Migration -- Reaching an Audience -- Social Cause Marketing -- An Industry Overview

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23.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

McGraw-Hill/Irwin series in marketing.

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24.

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Clothing and dress -- Marketing.

Available: Copies:

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