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13. 
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
by 
Arussy, Lior.
Format: 
Books
Publication Date 
2005
Excerpt: 
choice 5--what kind of relationships do we seek? -- Critical choice 6--how do we change our organization
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14. 
Cover image for The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
by 
Bacon, Terry R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Organizational effectiveness.
Available: Copies:
15. 
Cover image for The power of appreciative inquiry : a practical guide to positive change
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2003
Excerpt: 
Communication in organizations.
Available: Copies:
16. 
Cover image for Aftermarketing : how to keep customers for life through relationship marketing
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Customer Programs -- Ch. 9. Building an Internal Organization to Support Aftermarketing.
Available: Copies:
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