Search Results for Marketing.

13.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp

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14.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

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15.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

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16.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face

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17.

Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

Rapp, Stan.

Format:

Books

Publication Date

2009

Excerpt:

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI

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18.

Direct marketing for nonprofits : essential techniques for the new era

Lautman, Kay Partney.

Format:

Books

Publication Date

2001

Excerpt:

Direct marketing for nonprofits : essential techniques for the new era / Lautman, Kay Partney.

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19.

Financial services direct marketing : tactics, techniques and strategies

Rosenfield, James R.

Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF

Format:

Books

Publication Date

1991

Excerpt:

Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.

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20.

The handbook of international direct and e-marketing.

Format:

Books

Publication Date

2001

Excerpt:

The handbook of international direct and e-marketing.

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