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13.

The 22 immutable laws of branding : how to build a product or service into a world-class brand

Ries, Al.

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2002

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14.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

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Publication Date

2001

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15.

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

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Publication Date

2001

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16.

Internet marketing

Hofacker, Charles F.

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Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
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Publication Date

2001

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17.

Branding @ the digital age

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
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Publication Date

2001

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18.

Web rules : how the Internet is changing the way consumers make choices

Murphy, Tom, 1953-

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Publication Date

2000

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19.

Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life

Janal, Daniel S.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99015787.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008929649&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2000

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