marketing students, and managers involved in digital marketing strategy and implementation. Online resources

responsive design that makes it irresistible to Google; Create a keyword strategy that keeps interested and

marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

range of tools to implement in their digital marketing planning and strategy. Covering all aspects of

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic

marketing -- Social media marketing as a cornerstone of strategy -- Experiencing the digital customer

your social media strategy to suit your particular business, with practical advice and expert insight

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy

effective digital strategy? And what tools can be used to measure marketing effectiveness? Starting with a

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing