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The shift : the transformation of today's marketers into tomorrow's growth leaders

Davis, Scott M., 1964-

Format:

Books

Publication Date

2009

Excerpt:

Marketing.

Available: Copies:

Contemporary sport management

Parks, Janet B., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html

Format:

Books

Publication Date

2007

Excerpt:

About Sport Management / Intercollegiate Athletics / Professional Sport / Sport Management and Marketing

Available: Copies:

Introduction to management

Pettinger, Richard.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0703/2006051507-t.html

Format:

Books

Publication Date

2007

Excerpt:

. Strategy, policy and direction -- 9. Investment appraisal -- 10. Marketing -- 11. Managing operations and

Available: Copies:

Management and creativity : from creative industries to creative management

Bilton, Chris.

Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006002731.html

Format:

Books

Publication Date

2007

Excerpt:

marketing to creative consumption -- The politics of creativity.

Available: Copies:

Strategic management : global cultural perspectives for profit and non-profit organizations

Katsioloudes, Marios I.

Table of contents only http://www.loc.gov/catdir/toc/ecip0518/2005024536.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html

Format:

Books

Publication Date

2006

Excerpt:

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

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Great employees only : how gifted bosses hire and de-hire their way to success

Dauten, Dale A.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006005315.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2006005315-d.html

Format:

Books

Publication Date

2006

Excerpt:

marketing -- Number 46. The team makes the stars while the stars make the team -- Number 47. Your work is

Available: Copies:

Managing globally international trade

University of Maryland University College. Office of Instructional Development.

Format:

Video disc

Publication Date

2006 1993

Excerpt:

Marketing.

Available: Copies:

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Relationship marketing.

Available: Copies:

Managing in the information age

Prentice, Ann E.

Table of contents http://www.loc.gov/catdir/toc/ecip054/2004026808.html

Format:

Books

Publication Date

2005

Excerpt:

function -- Leadership -- Motivation, management, and the manager -- Communication -- Marketing

Available: Copies:

10.

The management of sport : its foundation and application

Parkhouse, Bonnie L.

Format:

Books

Publication Date

2005

Excerpt:

-- Accounting and budgeting / Lawrence Ham -- Financing sport / Tom H. Regan -- Sport marketing : strategies and

Available: Copies:

11.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Marketing.

Available: Copies:

12.

Management : the basics

Witzel, Morgen.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=200448
ebrary http://site.ebrary.com/id/10093605
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=116185
MyiLibrary http://www.myilibrary.com?id=40693
Taylor & Francis http://www.tandfebooks.com/isbn/9780203694374

Format:

Electronic Resources

Publication Date

2004

Excerpt:

practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried

Available: Copies:

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