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13.

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter

Available: Copies:

14.

Leading edge marketing research : 21st-century tools and practices

Kaden, Robert J.

Format:

Books

Publication Date

2012

Excerpt:

, Simon Chadwick -- Part II: Quantitative Marketing Research -- 2: Research ROI Analysis: A Powerful Tool

Available: Copies:

15.

Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

.Qualitative Multivariate Analysis in practice -- 6.3.4.Qualitative Multivariate Analysis in practice: Deeper

Available: Copies:

16.

Marketing research

Berndt, A. (Adele), 1966-

Format:

Books

Publication Date

2011

Excerpt:

-- Designing the research instrument -- Data collection -- Data analysis -- Presenting the research findings

Available: Copies:

17.

The new business road test : what entrepreneurs and executives should do before writing a business plan

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

don't know -- Market analysis worksheet -- Industry analysis checklist -- Determining the viability of

Available: Copies:

18.

Marketing research essentials.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

, fundamental data analysis, and the statistical testing of differences -- 14. Bivariate correlation and

Available: Copies:

19.

Marketing research : tools & techniques

Bradley, Nigel, 1958-

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007 2006

Excerpt:

-- Quantitative research -- Analysis and communication -- Analysis -- Reporting and presentation -- Marketing

Available: Copies:

20.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

. Shrinkage to net sales -- Sect. III. Sales force -- 81. Independent sales representative analysis -- 82

Available: Copies:

21.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

decisions -- Advanced data analysis -- The research report.

Available: Copies:

22.

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

-- 9. Survey options -- 10. Questionnaire design -- 11. Interviewing kills -- 12. Analysis and

Available: Copies:

23.

Business-to-business market research

Block, Martin P., 1946-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html

Format:

Books

Publication Date

2005

Excerpt:

interviews -- 10. Conjoint analysis -- 11. Multidimensional scaling and preference mapping -- 12. Marketing

Available: Copies:

24.

Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

-- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.

Available: Copies:

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