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13.

Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

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14.

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

of interest and methods of practice in marketing research."--Jacket.

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15.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

methods and errors -- Ch. 10. Causal research: experiments, test markets, and observation methods -- Part

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16.

Marketing research : measurement & method : a text with cases. Volume 2

Tull, Donald S.

Format:

Books

Publication Date

1993

Excerpt:

Marketing research : measurement & method : a text with cases. Volume 2 / Tull, Donald S.

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17.

Marketing research : measurement and method

Tull, Donald S.

Format:

Books

Publication Date

1990

Excerpt:

Marketing research : measurement and method / Tull, Donald S.

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