Search Results for Sampling.

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13.

Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

-- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.

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14.

Essentials of marketing research

Zikmund, William G.

Format:

Books

Publication Date

2003

Excerpt:

Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory

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15.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

III. Gathering and collecting accurate data: Ch. 11. Sampling: theory, designs, and issues in

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16.

Marketing research in a marketing environment

Dillon, William R.

Format:

Books

Publication Date

1994

Excerpt:

Marketing research environments -- Acquiring data : an overview -- Sampling theory and practices.

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17.

The marketing research process.

Crimp, Margaret.

Format:

Books

Publication Date

1990

Excerpt:

Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media

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