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1. 
Cover image for Essentials of marketing research
Essentials of marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2003
Excerpt: 
Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory
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2. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
III. Gathering and collecting accurate data: Ch. 11. Sampling: theory, designs, and issues in
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3. 
Cover image for Marketing research in a marketing environment
Marketing research in a marketing environment
by 
Dillon, William R.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing research environments -- Acquiring data : an overview -- Sampling theory and practices.
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4. 
Cover image for The marketing research process.
The marketing research process.
The marketing research process.
by 
Crimp, Margaret.
Format: 
Books
Publication Date 
1990
Excerpt: 
Describing markets : focus on sampling ; Market segmentation ; Conveying the brand message : media
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