2

2

-- Appendix 1: Marketing Plan -- Appendix 2: Marketing by the Numbers -- Appendix 3: Careers in Marketing.

1. Introduction to the Theory of Strategic Communication -- 2. Careers in Strategic Communication

2

2

marketing opportunities --Section 2: Strategic marketing process --5. Identifying and targeting attractive

1.OverView of Strategic marketing -- 2.Ananlysis of the external marketing or business environment

XX(57902.2)

659.2 LAM

2

Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets