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Print
by 
Wiid, JA
Format: 
Books
Publication Date 
2020
Excerpt: 
--3.Customer analysis --4.Market analysis --5.Analysisi Competitors-- 6.Internal environmental
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14. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
6
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15. 
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
"Marketing 6th edition addresses key questions such as: What role does marketing play in an
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16. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2017
Excerpt: 
6
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17. 
Cover image for Foundations of marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Distribution Decisions -- Part 6: Promotion Decisions.
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18. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing
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20. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo -- 6. “I love this place
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21. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
6
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22. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7
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23. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
Ownership. Chapter 5; The Communal Table. Chapter 6; Ther Peer-to-Peer Economy. Chapter 7; The Power of the
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24. 
Cover image for Advertising media planning : a brand management approach
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