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Strategic brand management

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Excerpt:

Strategic brand management / Chernev, Alexander, author

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The content marketing handbook : how to double the results of your marketing campaigns

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

Bly, Robert W., author.

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Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Elliott, Roger (Associate professor), author.

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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method

Canalichio, Pete, author.

Format:

Books

Publication Date

2018

Excerpt:

method / Canalichio, Pete, author.

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Principles of marketing

De Meyer-Heydenrych, Christine, author.

Format:

Books

Publication Date

2018

Excerpt:

Principles of marketing / De Meyer-Heydenrych, Christine, author.

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Marketing 4.0 : moving from traditional to digital

Kotler, Philip, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.

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Foundations of marketing

Pride, William M., 1942- author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html

Format:

Books

Publication Date

2017

Excerpt:

Foundations of marketing / Pride, William M., 1942- author.

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MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

Hair, Joseph F., Jr., 1944- author.

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Marketing : concepts and strategies

Dibb, Sally, 1963- author.

Title

Format:

Regular print

Publication Date

2016

Excerpt:

Marketing : concepts and strategies / Dibb, Sally, 1963- author.

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10.

Marketing

Grewal, Dhruv, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing / Grewal, Dhruv, author.

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11.

Marketing

Lamb, Charles W., author.

Format:

Books

Publication Date

2015

Excerpt:

Elliott, Roger (Associate professor), author.

Available: Copies:

12.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Youthnation : building remarkable brands in a youth-driven culture / Britton, Matt, 1975-, author

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