IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
14 Results Found Subscribe to search results
00IIE
Print
13. 
Cover image for Great answers to tough marketing questions
Great answers to tough marketing questions
Great answers to tough marketing questions
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
Foreword / Warren Keegan -- 1. Basic Concepts and Definitions of Marketing -- 2. Segmentation
Available: Copies:
14. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: 
Books
Publication Date 
1998
Excerpt: 
far beyond the basic idea that customers' needs and desires can be addressed uniquely. It is a
Available: Copies:
Limit Search Results
Access Level
Author
Format
Books
(14)
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location