by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z
by
French, Jeff, author.
Format:
Books
Publication Date
2020
Excerpt:
Strategic social marketing : for behaviour & social change / French, Jeff, author.
by
Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format:
Books
Publication Date
2017
Excerpt:
-- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
by
Grewal, Dhruv.
Format:
Books
Publication Date
2014
Excerpt:
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
by
Sachs, Jonah, author.
Format:
Books
Publication Date
2012
Excerpt:
changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology
by
Parumasur, Sanjana Brijball.
Format:
Books
Publication Date
2012
Excerpt:
Consumer behaviour / Parumasur, Sanjana Brijball.
by
Kennedy, Dan S., 1954-
Format:
Books
Publication Date
2012
Excerpt:
Consumer behavior.
by
Schiffman, Leon G.
Format:
Books
Publication Date
2011
Excerpt:
Consumer behaviour / Schiffman, Leon G.
by
Schiffman, Leon G. Consumer behaviour 4th ed.
Format:
Books
Publication Date
2011
Excerpt:
Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.
by
Vella, Kevin J.
Format:
Books
Publication Date
2011
Excerpt:
The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J.
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