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13. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
14. 
Cover image for Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z
Available: Copies:
15. 
Cover image for Strategic social marketing : for behaviour & social change
by 
French, Jeff, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic social marketing : for behaviour & social change / French, Jeff, author.
Available: Copies:
16. 
Cover image for Foundations of marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5
Available: Copies:
17. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
18. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing
Available: Copies:
19. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology
Available: Copies:
20. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball.
Available: Copies:
21. 
Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior.
Available: Copies:
22. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
by 
Schiffman, Leon G. Consumer behaviour 4th ed.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.
Available: Copies:
24. 
Cover image for The marketing firm : economic psychology of corporate behaviour
by 
Vella, Kevin J.
Format: 
Books
Publication Date 
2011
Excerpt: 
The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J.
Available: Copies:
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