Search Results for Case studies.

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43 Results Found

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13.

The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Case studies.

Available: Copies:

14.

Principles and practice of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Europe -- Case studies.

Available: Copies:

15.

Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on

Available: Copies:

16.

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2009

Excerpt:

African setting through case studies.

Available: Copies:

17.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

18.

Contemporary cases in southern African marketing

Abratt, Russell.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

19.

Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

Format:

Books

Publication Date

2006

Excerpt:

performative desire to "try on" otherness, Maurya Wickstrom employs five American brandscapes to serve as case

Available: Copies:

20.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies

Available: Copies:

21.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

on the topic for many years to come. Packed with examples and case studies, it pays particular

Available: Copies:

22.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup

Available: Copies:

23.

Principles and practice of marketing

Jobber, David, 1947-

Format:

Books

Publication Date

2004 2003

Excerpt:

Marketing -- Europe -- Case studies.

Available: Copies:

24.

Supply chains, markets and power : mapping buyer and supplier power regimes

Cox, Andrew W.

Format:

Books

Publication Date

2002

Excerpt:

Developing countries -- Commerce -- Case studies.

Available: Copies:

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