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13.
Marketing and information technology : the strategy, application and implementation of IT in marketing
by
O'Connor, John, 1960-
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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1997
Excerpt:
changing role of IT in customer service and sales. A wide variety of cases and vignettes are used
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