communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

. Marketing communication strategy -- 12. Implementing marketing communication mix strategies -- 13. Pricing

Marketing communications / Egan, John, 1952- author.

with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing

-- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing

Technologies de l'information et de la communication.

decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.

Ambivalence of Communication -- Sustainability Product Communication -- Sustainability Corporate