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13. 
Cover image for Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Space race : an inside view of the future of communications planning / Taylor, Jim.
Available: Copies:
14. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12
Available: Copies:
15. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles
Available: Copies:
17. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
Available: Copies:
18. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing -- Planning.
Available: Copies:
19. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing -- Planning.
Available: Copies:
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