24 Results Found
000000000000IIE
1.
by
Hooley, Graham J.
Format:
Books
Publication Date
2008
Excerpt:
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte
2.
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
-- Chapter 10 -- Crafting the Brand Positioning -- Chapter 11 -- Dealing with Competition -- Part V. Shaping
3.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7
4.
by
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format:
Books
Publication Date
2001
Excerpt:
Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free
5.
by
Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format:
Books
Publication Date
2001
Excerpt:
Competition.
6.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format:
Books
Publication Date
2001
Excerpt:
Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses
7.
by
Timmers, Paul.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html
Format:
Books
Publication Date
1999
Excerpt:
Commerce Cases -- Markets and Competition -- Marketing Strategies and Programmes -- Roadmap for Business
by
Jain, Subhash C., 1942-
Format:
Books
Publication Date
1999
Excerpt:
Analysis. Corporate Appraisal. Understanding Competition. Focusing on the Customer. Scanning the
9.
by
O'Shaughnessy, John, 1927-
Format:
Books
Publication Date
1995
Excerpt:
Competitive marketing : a strategic approach / O'Shaughnessy, John, 1927-
10.
by
Ries, Al.
Format:
Books
Publication Date
1986
Excerpt:
Competition.
by
Hart, Christopher W. L.
Format:
Books
Publication Date
1986
Excerpt:
-- Analyzing the environment -- Analyzing the product and the competition -- Analyzing markets -- Integrating
by
Coffman, C. DeWitt (Charles DeWitt)
Format:
Books
Publication Date
1980
Excerpt:
Pre-sale -- Definitions -- Fixed obligations -- Product, market, and competition -- Sales planning
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