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1. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
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2. 
Cover image for Consumer behavior and culture : consequences for global marketing and advertising
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior and culture : consequences for global marketing and advertising / Mooij, Marieke
Available: Copies:
by 
Schiffman, Leon G. Consumer behaviour 4th ed.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.
Available: Copies:
4. 
Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences.
Available: Copies:
5. 
Cover image for Consumer behaviour
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behaviour / Schiffman, Leon G.
Available: Copies:
6. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers -- Marketing the values to the employees -- Marketing the values to the channel partners
Available: Copies:
7. 
Cover image for Marketing 3.0 : From Products to Customers to the Human Spirit.
8. 
Cover image for Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
9. 
Cover image for Marketing through turbulent times
by 
Darroch, Jenny.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The
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by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior -- South Africa -- Cross-cultural studies.
Available: Copies:
12. 
Cover image for Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Format: 
Books
Publication Date 
2009
Excerpt: 
Contemporary issues in marketing and consumer behaviour / Parsons, Elizabeth.
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