by
Lamb, Charles W.
Format:
Books
Publication Date
2006 2005
Excerpt:
managing products -- Services and nonprofit organization marketing -- Distribution decisions -- Marketing
by
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction
by
Jobber, David, 1947-
Format:
Books
Publication Date
2006
Excerpt:
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
right relationships with the right customers -- Product, services, and branding strategy -- New
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
: partnering to build customer relationships -- Marketing in the digital age : making new customer connections
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services
by
Lovelock, Christopher H.
Format:
Books
Publication Date
1996
Excerpt:
Services marketing / Lovelock, Christopher H.
by
Payne, Adrian.
Format:
Books
Publication Date
1995
Excerpt:
Customer relations.
by
Evans, Wendy, 1940-
Format:
Books
Publication Date
1993
Excerpt:
Customer services.
Limit Search Results
Narrowed by: