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13.

Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)

Chambers, Larry, 1947-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html

Format:

Books

Publication Date

2002

Excerpt:

Query Letter -- How to Write a Book Proposal -- Design Your Book -- The Master Book Template -- Promote

Available: Copies:

14.

Marketing channels : a management view

Rosenbloom, Bert.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing Channel. Ch. 7. Selecting the Channel Members. Ch. 8. Target Markets and Channel Design Strategy

Available: Copies:

15.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

-- Research Proposal -- Designing International Marketing Research -- Issues in International Research Design

Available: Copies:

16.

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

. Improving the Quality of Services Marketing: Service (Re)design is the Critical Link / David Ballantyne

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