This textbook on marketing includes information on branding, ethics and corporate social

; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development

Rationality, Critical Theory and Ethics: Three Issues for a Critical Marketing Studies.

society : social responsibilityand marketing ethics.

-- Social responsibility, ethics, and the marketing environment -- Developing a global vision -- Analyzing

. Strategic planning and the marketing process -- 3. The marketing environment, ethics and social

society : social responsibility and marketing ethics.

; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation

customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics

Marketing Research Decisions -- Ethics in Marketing Research -- The Respondent's Ethics and Rights