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Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2007

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There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

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Publication Date

2007

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Marketing research

Aaker, David A.

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2007

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Services marketing : people, technology, strategy

Lovelock, Christopher H.

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2007

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Marketing : the core

Kerin, Roger A.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html
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Publication Date

2007

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In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

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Publication Date

2007

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Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

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Publication Date

2007

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Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2006

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Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

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Publication Date

2006

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10.

Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html

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Publication Date

2006

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Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www

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11.

Marketing made easy

Epstein, Kevin.

Table of contents http://www.loc.gov/catdir/toc/ecip067/2006001861.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html

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Publication Date

2006

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12.

Marketing to women : how to increase your share of the world's largest market

Barletta, Marti.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021741.html

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Publication Date

2006

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