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13.

Marketing : the core

Kerin, Roger A.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html

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Books

Publication Date

2007

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14.

In search of a new logic for marketing : the foundation of contemporary marketing theory

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

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Publication Date

2007

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Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www

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15.

The art of digital branding

Cocoran, Ian.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html

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Books

Publication Date

2007

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html">http://catdir

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16.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

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Books

Publication Date

2007

Excerpt:

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17.

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

Barber, Benjamin R., 1939-

Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html

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Publication Date

2007

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html">http://catdir

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18.

There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

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Books

Publication Date

2007

Excerpt:

/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>

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19.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

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Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http

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20.

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

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Publication Date

2006

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir

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21.

Beyond six sigma : profitable growth throuth customer value creation

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

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Publication Date

2006

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22.

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

Johnson, Lisa, 1967-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html

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Publication Date

2006

Excerpt:

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23.

The must-have customer : 7 steps to winning the customer you haven't got

Gordman, Robert.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html

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Publication Date

2006

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/2005052943-b.html">http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html</a>

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24.

Does marketing need reform? : fresh perspectives on the future

Sheth, Jagdish N.

Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025003.html

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Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0518/2005025003.html">http://www

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