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1.

Cover image for Marketing

by

Stapleton, John, 1938-

Format:

Books

Publication Date

1984

Excerpt:

Marketing / Stapleton, John, 1938-

Available: Copies:

2.

Cover image for Marketing

by

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

Available: Copies:

3.

Cover image for Marketing

by

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

4.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2024

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

5.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

6.

Cover image for Marketing

by

Lamb, Charles W., author.

Format:

Books

Publication Date

2015

Excerpt:

Marketing / Lamb, Charles W., author.

Available: Copies:

7.

Cover image for Marketing

by

Hult, G. Tomas M.

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Hult, G. Tomas M.

Available: Copies:

8.

Cover image for Contemporary marketing

Contemporary marketing

Contemporary marketing

by

Kurtz, David L.

Format:

Books

Publication Date

2014

Excerpt:

Boone & Kurtz contemporary marketing

Available: Copies:

9.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

The Prentice Hall international series in marketing

Available: Copies:

10.

Cover image for Basic marketing

Basic marketing

Basic marketing

by

Perreault, William D.

Format:

Books

Publication Date

2010

Excerpt:

Cannon, Joseph P. (Assistant professor of marketing)

Available: Copies:

11.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Wiid, JA

Format:

Books

Publication Date

2020

Excerpt:

Strategic marketing / Wiid, JA

Available: Copies:

12.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(25)

Lamb, Charles W.

(10)

Armstrong, Gary (Gary M.)

(9)

(9)

(8)

(7)

(7)

(6)

Dibb, Sally, 1963-

(6)

Hair, Joseph F.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Stanton, William J.

(6)

Aaker, David A.

(5)

Abratt, Russell.

(5)

Kotler, Philip, author.

(5)

Kurtz, David L.

(5)

McDaniel, Carl, Jr., 1941-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Cant, M. C. (Michael Colin), 1957-

(4)

Etzel, Michael J.

(4)

Institute of Marketing.

(4)

Jobber, David, 1947-

(4)

McCarthy, E. Jerome (Edmund Jerome)

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Boone, Louis E.

(3)

Chartered Institute of Marketing.

(3)

D'Amico, Michael.

(3)

Dwyer, F. Robert.

(3)

(3)

Elliott, Roger (Associate professor), author.

(3)

Engel, James F.

(3)

(3)

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Keller, Kevin Lane, 1956-

(3)

Klopper, H. B., 1974- author.

(3)

Koekemoer, Ludi.

(3)

Levinson, Jay Conrad.

(3)

Perreault, William D.

(3)

Setiawan, Iwan, author.

(3)

Shank, Matthew D.

(3)

Sheth, Jagdish N.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Venter, Peet, 1964-

(3)

Zikmund, William G.

(3)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

(2)

Boshoff, Christo, author

(2)

Boshoff, Christo, editor.

(2)

(2)

Brink, Annekie.

(2)

(2)

CAM Foundation.

(2)

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Czinkota, Michael R.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

Egan, John, 1952- author.

(2)

Fahy, John, 1962-

(2)

Ferrell, O. C., author.

(2)

(2)

Hair, Joseph F., Jr., 1944- author.

(2)

Hair, Joseph F., author

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Human, Debbie, author.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Kinnear, Thomas C., 1943-

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Lamb, Charles W., author

(2)

Lamb, Charles W., author.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

Maduku, Daniel, author.

(2)

Meintjes, Corné, author.

(2)

Middleton, Victor T. C.

(2)

Nel, Jacques, author.

(2)

Pride, William M.

(2)

Pride, William M., 1942- author.

(2)

Reekie, W. Duncan.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Silverman, George, 1942-

(2)

Stielstra, Greg.

(2)

Strydom, Johan.

(2)

Terblanch©♭, N. S., author

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van Noordwyk, A.

(2)

Warshaw, Martin R.

(2)

Achrol, Ravi S.

(1)

Alderman, Jerry D.

(1)

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

(1)

Assael, Henry, 1935- Marketing : principles & strategy.

(1)

Bailey, Maria T.

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkman, Harold W.

(1)

Berkowitz, Eric N.

(1)

Berkowitz, Eric N. Marketing.

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

Berthon, Pierre.

(1)

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blattberg, Robert C.

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

(1)

Bly, Robert W., author.

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boshoff, Christo, author.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Bowen, John, 1929-

(1)

Boyd, Harper W.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

(1)

Campelo, Adriana, editor.

(1)

Canalichio, Pete, author.

(1)

Cannon, Joseph P.

(1)

Cannon, Joseph P. (Assistant professor of marketing)

(1)

(1)

Cant, M. C. (Michael Colin), 1957- editor.

(1)

(1)

(1)

Carner, William J.

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Corey, E. Raymond.

(1)

(1)

Cox, Roger, 1936-

(1)

Format

(429)

Electronic Resources

(14)

(2)

(2)

(2)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(451)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

Marketing -- Management.

(45)

(36)

Marketing -- South Africa.

(31)

(31)

Consumer behavior.

(26)

Branding (Marketing)

(22)

Communication in marketing.

(15)

Marketing research.

(14)

(11)

Sales management.

(11)

(10)

(10)

Brand name products.

(9)

Internet marketing.

(9)

Marketing -- Case studies.

(9)

Advertising -- South Africa.

(8)

Brand name products -- Management.

(8)

Customer relations.

(8)

(8)

Marketing -- Gestion.

(8)

(8)

Strategic planning.

(8)

Strategisch management.

(8)

Branding (Marketing) -- South Africa.

(7)

Marketing -- South Africa -- Management.

(7)

Mass media -- South Africa.

(7)

(7)

Tourism -- Marketing.

(7)

(7)

(7)

Verbraucherverhalten.

(7)

(6)

Export marketing.

(6)

Marktforschung.

(6)

(6)

Sales promotion.

(6)

(6)

Strategisches Management.

(6)

(6)

(5)

Electronic commerce.

(5)

(5)

(5)

Marketing -- Decision making.

(5)

Marketing -- South Africa -- Case studies.

(5)

Marketingmanagement.

(5)

Motivation research (Marketing)

(5)

Productontwikkeling.

(5)

(5)

Aspects psychologiques.

(4)

Business enterprises -- Finance.

(4)

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

(4)

Hospitality industry -- Marketing.

(4)

Industrial management.

(4)

Market segmentation.

(4)

Marketing -- Planning.

(4)

Product management.

(4)

Relationship marketing.

(4)

Service industries -- Marketing.

(4)

Tourisme -- Marketing.

(4)

Advertising media planning.

(3)

Aufsatzsammlung.

(3)

Business -- Handbooks, manuals, etc.

(3)

(3)

Comportement du consommateur.

(3)

Consumentengedrag.

(3)

Consumers -- Psychology.

(3)

Creative ability in business.

(3)

Customer services.

(3)

(3)

Fashion merchandising.

(3)

Industrial marketing.

(3)

Internationales Marketing.

(3)

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- Problems, exercises, etc.

(3)

Marketingforschung.

(3)

Marknadsföring.

(3)

(3)

Marktonderzoek.

(3)

(3)

(3)

Produit de marque.

(3)

Produits nouveaux -- Gestion.

(3)

Professions -- Marketing.

(3)

Public relations.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Success in business.

(3)

(3)

Women consumers.

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Tourism.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Beziehungsmanagement.

(2)

Brand name products -- Marketing.

(2)

(2)

Commerce électronique.

(2)

Communication en marketing.

(2)

(2)

Consumer behavior -- United States.

(2)

Consumers -- South Africa.

(2)

Creative thinking.

(2)

(2)

Electronic books.

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing

(2)

Internationale marketing.

(2)

Market segmentation -- South Africa.

(2)

Marketing -- Abstracts.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Psychology.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketing research -- South Africa.

(2)

Marketingstrategie.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produits commerciaux -- Gestion.

(2)

Produits de marque -- Gestion.

(2)

(2)

(2)

(2)

(2)

Service à la clientèle.

(2)

Servicepolitik.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

(1)

Advertisers -- Attitudes.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bank marketing.

(1)

(1)

Banques - Marketing - Grande-Bretagne.

(1)

Banques -- Marketing -- Grande-Bretagne.

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Besluitvorming.

(1)

Betriebliche Kennzahl.

(1)

(1)

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