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1.

Cover image for Branded nation : the marketing of megachurch, college, inc., and museumworld

Branded nation : the marketing of megachurch, college, inc., and museumworld

Branded nation : the marketing of megachurch, college, inc., and museumworld

by

Twitchell, James B., 1943-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Social aspects -- United States.

Available: Copies:

2.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

3.

Cover image for The 22 immutable laws of branding

The 22 immutable laws of branding

The 22 immutable laws of branding

by

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Brand name products -- Management.

Available: Copies:

4.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- Marketing.

Available: Copies:

5.

Cover image for After image : mind-altering marketing

After image : mind-altering marketing

by

Grant, John, 1964-

Format:

Books

Publication Date

2003 2002

Excerpt:

Brand name products.

Available: Copies:

6.

How come your brand isn't working hard enough? : the essential guide to brand management

How come your brand isn't working hard enough? : the essential guide to brand management

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

7.

Cover image for Big brands, big trouble : lessons learned the hard way

Big brands, big trouble : lessons learned the hard way

by

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- Management.

Available: Copies:

8.

Cover image for Positioning : the battle for your mind

Positioning : the battle for your mind

by

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html

Format:

Books

Publication Date

2001

Excerpt:

Follower -- Repositioning the Competition -- The Power of the Name -- The No-Name Trap -- The Free

Available: Copies:

9.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

10.

Cover image for Differentiate or die : survival in our era of killer competition

Differentiate or die : survival in our era of killer competition

by

Trout, Jack.

Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html

Format:

Books

Publication Date

2000

Excerpt:

Advertising -- Brand name products.

Available: Copies:

11.

The brand marketing book : creating, managing, and extending the value of your brand

The brand marketing book : creating, managing, and extending the value of your brand

by

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

successful brand strategies and brand loyalty including finding the right name or changing names, creating

Available: Copies:

12.

Eating the big fish : how challenger brands can compete against brand leaders

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Brand name products -- Management.

Available: Copies:

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