-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Strategic planning.

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

to write compelling content -- Planning your content marketing campaign -- Integrating content with

-of-origin to strategies for economic development / Adriana Campelo -- 2. A strategic spatial planning approach

Part 1: The world of marketing -- An overview of marketing -- Strategic planning for competitive

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

marketing communications -- Branding and packaging -- Planning and implementation.

Strategic planning.

-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non