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13. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
class -- 14. Reference groups and family -- Sect. 5. Consumer analysis and marketing strategy -- 15
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14. 
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
context: economy, government, and technology -- Personal context: culture, reference groups, and personal
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