by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
by
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format:
Books
Publication Date
2005
Excerpt:
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
. Market segmentation, targeting and positioning -- 9. Consumer behavior -- 10. Business-to-business (B2B
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
Introduction to marketing -- The marketing environment and social responsibility -- International
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