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1. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics
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2. 
Cover image for Marketing management in South Africa
Marketing management in South Africa
Marketing management in South Africa
by 
Stanton, William.
Format: 
Books
Publication Date 
1992
Excerpt: 
Case studies : Airkon, City Lodge, Mutual Building Society.
Available: Copies:
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Consumer behavior.
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Consumer behavior -- United States.
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Marketing -- South Africa.
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South Africa.
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United States.
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