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13. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Pricing concepts -- Setting the right price -- Technology-driven marketing -- Internet marketing
Available: Copies:
14. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
technology ; The privacy puzzle ; Business-to-business ; Will the store change? -- 24. New challenges for
Available: Copies:
15. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
responsibility -- 4. Global dimensions of marketing. Part 2. Managing technology and information to achieve
Available: Copies:
16. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- 9. Dressed to thrill -- 10. Someone's in the kitchen with Dinah -- 11. Technology : chips aren
Available: Copies:
18. 
Cover image for The business marketing course : managing in complex networks
by 
Ford, David, 1944-
Format: 
Books
Publication Date 
2002
Excerpt: 
Networks -- Introduction: the impact of technology on business marketing -- Technology in a company
Available: Copies:
19. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
Available: Copies:
20. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
Available: Copies:
21. 
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
context: economy, government, and technology -- Personal context: culture, reference groups, and personal
Available: Copies:
22. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Relationships -- Technology for Relationship Marketing -- Customizing for the Masses -- Building a Chain of
Available: Copies:
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