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1. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Format: 
Books
Publication Date 
2008
Excerpt: 
Not A Good Idea? -- Case History: Your Phufkel -- 18. Don't Be Shy -- 19. Four Words That Will
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by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
? -- Given All of This, What Will We Be Doing in This Book? -- Does All This Actually Work? -- The New
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3. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Format: 
Books
Publication Date 
2005
Excerpt: 
, Trillion-Dollar Moms is an important tool that will guide you in developing products and services to win
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by 
Shaw, Robert, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to
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5. 
Cover image for The big moo : stop trying to be perfect and start being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005
Excerpt: 
, using case stories to illustrate the development and promotion of ideas which will embrace change, take
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by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
technology ; The privacy puzzle ; Business-to-business ; Will the store change? -- 24. New challenges for
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by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
? -- Why the Wall Street Journal annoys me so much -- Awareness is not the point -- The will and the way
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9. 
Cover image for Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier
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10. 
Cover image for Customer behaviour : consumer behaviour and beyond
by 
Widing, Robert E.
Format: 
Books
Publication Date 
2003
Excerpt: 
from Australia, NZ, and around the world. This strong international focus will make the text accessible
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11. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
marketing must change with it. He predicts that over the next decade marketing techniques will require a
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