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1. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
Available: Copies:
2. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
4. 
Cover image for Internet marketing
by 
Hofacker, Charles F.
Format: 
Books
Publication Date 
2001
Excerpt: 
Communications Strategy -- Web Site Communication Goals -- Establishing Online Relationships -- Human Information
Available: Copies:
5. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
development -- Services marketing -- Marketing channels and distribution -- Retailing and wholesaling
Available: Copies:
6. 
Cover image for Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17
Available: Copies:
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