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13.

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

New products -- Management.

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14.

Marketing revolution : the radical new approach to transforming the business, the brand & the bottom line

Gamble, Paul R.

Format:

Books

Publication Date

2005

Excerpt:

Marketing revolution : the radical new approach to transforming the business, the brand & the

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15.

The ultimate book of business brands : insights from the world's 50 greatest brands.

Crainer, Stuart.

Format:

Books

Publication Date

2003

Excerpt:

The ultimate book of business brands : insights from the world's 50 greatest brands. Crainer

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16.

Brand warriors : corporate leaders share their winning strategies

Gilmore, Fiona.

Format:

Books

Publication Date

1999 1997

Excerpt:

Success in business.

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17.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

Innovation management : strategies, implementation and profits / Afuah, Allan.

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