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54325.

New product development : from initial idea to product management

Annacchino, Marc A.

Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html

Format:

Books

Publication Date

2003

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http

Available: Copies:

54326.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir

Available: Copies:

54327.

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir

Available: Copies:

54328.

Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

Table of contents <a href="http://lcweb.loc.gov/catdir/toc/00008013.html">http://lcweb

Available: Copies:

54329.

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir

Available: Copies:

54330.

Innovation management : strategies, implementation and profits

Afuah, Allan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html

Format:

Regular print

Publication Date

1998

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http

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