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1.

Cover image for Innovation management and new product development

Innovation management and new product development

Innovation management and new product development

by

Trott, Paul.

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

3.

Cover image for Wikibrands : reinventing your company in a customer-driven marketplace

Wikibrands : reinventing your company in a customer-driven marketplace

Wikibrands : reinventing your company in a customer-driven marketplace

by

Moffitt, Sean.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Cover image for Branded lives : the production and consumption of meaning at work

Branded lives : the production and consumption of meaning at work

Branded lives : the production and consumption of meaning at work

by

Brannan, Matthew J.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Cover image for How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

How cool brands stay hot : branding to generation Y

by

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for Creating powerful brands.

Creating powerful brands.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

The brand gym : a practical workout to gain and retain brand leadership

by

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes

Robustness development and reliability growth : value-adding strategies for new products and processes

by

King, John P. (John Paul), 1944-

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

Cover image for The economy of brands

The economy of brands

The economy of brands

by

Lindemann, Jan.

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Towards effective place brand management : branding European cities and regions

Towards effective place brand management : branding European cities and regions

by

Ashworth, G. J. (Gregory John)

Format:

Books

Publication Date

2010

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Shiny objects marketing : using simple human instincts to make your brand irresistible

Shiny objects marketing : using simple human instincts to make your brand irresistible

by

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(2)

Behrer, Mattias.

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

(1)

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

Knapp, Duane E.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

Riezebos, H. J., 1960-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

Format

(57)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Language

(58)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(21)

Branding (Marketing)

(12)

Brand name products -- Management.

(6)

Strategic planning.

(6)

(5)

Industrial management.

(4)

(4)

Consumer behavior.

(3)

(3)

Technische vernieuwing.

(3)

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

(2)

New products -- Management.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- Case studies.

(2)

Productontwikkeling.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

Technological innovations -- Management.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Business and Management.

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Creative ability in business.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Marketing.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- South Africa -- Case studies.

(1)

Product management -- South Africa.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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RC Bloemfontein

RC Braamfontein

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VC Durban North

VC Nelson Mandela Bay

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