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00000000000IIE

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Illustrated with examples and case studies, this book is vital reading for students, practitioners

Available: Copies:

PR strategy and application : managing influence

Coombs, W. Timothy.

Format:

Books

Publication Date

2009

Excerpt:

Public relations -- Case studies.

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

public relations campaigns and case studies coursework."--BOOK JACKET.

Available: Copies:

Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Packed with examples and case studies, this guide shows in a clear and practical way how issues and

Available: Copies:

International public relations : negotiating culture, identity, and power

Curtin, Patricia A. (Patricia Ann), 1955-

Format:

Books

Publication Date

2007

Excerpt:

Theory, Public Relations Campaigns, Public Relations Planning and Management, and Public Relations Case

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Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Public relations -- Case studies.

Available: Copies:

The marketer's guide to public relations in the 21st century

Harris, Thomas L., 1931-

Format:

Books

Publication Date

2006

Excerpt:

"This book combines "how-to-do-it" with "how-they-did-it" case histories that illustrate how vital

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No such thing as over-exposure : inside the life and celebrity of Donald Trump

Slater, Robert, 1943-2014.

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html

Format:

Books

Publication Date

2005

Excerpt:

Success in business -- United States -- Case studies.

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Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

communication theory and illustrated through numerous examples and case studies, this primer will serve as a

Available: Copies:

10.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

Format:

Books

Publication Date

1996

Excerpt:

: Query Letters -- App. 4: Working with the Media - from A to Z -- App. 5: Case Histories -- App. 6: Media

Available: Copies:

11.

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

Strategies Work. 13. Campaigns. 14. Case Studies. 15. Crises.

Available: Copies:

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