Search Results for Communication -- Research.

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25 Results Found

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13.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

Wadsworth series in mass communication and journalism

Available: Copies:

14.

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

Available: Copies:

15.

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical

Available: Copies:

16.

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

communication and official statements : preparing for a crisis -- 14. Program writing : selling your concept to

Available: Copies:

17.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator

Available: Copies:

18.

Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

Available: Copies:

19.

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity

Available: Copies:

20.

Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html

Format:

Books

Publication Date

2005

Excerpt:

Wadsworth series in mass communication and journalism.

Available: Copies:

21.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

Available: Copies:

22.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

Available: Copies:

23.

The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

Available: Copies:

24.

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and

Available: Copies:

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