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13. 
Cover image for Public relations : South African perspectives
Public relations : South African perspectives
Public relations : South African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Key concepts in integrated marketing communication (IMC) -- The place of public relations in the
Available: Copies:
14. 
Cover image for The practice of public relations
The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Ch. 9. Crisis Management -- Ch. 10. Integrated Marketing Communications -- Ch. 11. Public Relations
Available: Copies:
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