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145. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
third edition includes expanded discussions of ethics, diversity, and technology integrated throughout
Available: Copies:
146. 
Cover image for The public relations writer's handbook : the digital age
by 
Aronson, Merry.
Format: 
Books
Publication Date 
2007
Excerpt: 
, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how
Available: Copies:
147. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
practitioners, and served as a reference for those in the calling for more than five decades. The first edition
Available: Copies:
148. 
Cover image for Rethinking public relations : PR propaganda and democracy
by 
Moloney, Kevin, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
"Rethinking Public Relations second edition builds on the first edition with new thoughts, data and
Available: Copies:
149. 
Cover image for Public Relations in Practice.
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2003
Excerpt: 
International in scope and written in a practical style, this updated second edition offers expert
Available: Copies:
150. 
Cover image for Planning and managing public relations campaigns
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all
Available: Copies:
151. 
Cover image for Public relations
by 
Jefkins, Frank William.
Format: 
Books
Publication Date 
1998
Excerpt: 
The new edition of this successful textbook has been revised and updated to take account of recent
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