by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars
by
Newsom, Doug.
Format:
Books
Publication Date
2004
Excerpt:
's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques
by
Rensburg, Ronél S.
Format:
Books
Publication Date
2003
Excerpt:
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
by
Seitel, Fraser P.
Format:
Books
Publication Date
2001
Excerpt:
Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management
by
Newsom, Doug.
Format:
Books
Publication Date
1993
Excerpt:
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
by
Grunig, James E.
Format:
Books
Publication Date
1992
Excerpt:
Excellence in public relations and communication management / Grunig, James E.
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