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13. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth
Available: Copies:
14. 
Cover image for Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity
Available: Copies:
15. 
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top
Available: Copies:
17. 
Cover image for Public communication campaigns
by 
Atkin, Charles K.
Format: 
Books
Publication Date 
2000
Excerpt: 
Publicity.
Available: Copies:
18. 
Cover image for Perfect PR
by 
Maitland, Iain.
Format: 
Books
Publication Date 
1999
Excerpt: 
Publicity.
Available: Copies:
by 
Reilly, Robert T.
Format: 
Books
Publication Date 
1987
Excerpt: 
Publicity.
Available: Copies:
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