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1. 
Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Advertising and sales promotion strategy / Tellis, Gerard J., 1950-
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3. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Advertising communications & promotion management / Rossiter, John R.
Available: Copies:
4. 
Cover image for Promotional management
Promotional management
Promotional management
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
1986
Excerpt: 
Sales promotion.
Available: Copies:
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